NATASHA ALLERGY RESEARCH FOUNDATION - NATASHA'S STORY
CHALLENGE
The Natasha Allergy Research Foundation (NARF) needed a film to pitch their work in competition for a major corporate sponsorship deal - and asked us to come up with the goods on a 6-day turnaround.
CREATIVE
The Foundation is named after Natasha Ednan-Laperouse, who died from an allergic reaction to a sandwich that wasn’t labelled properly. We told her powerful story through the personal testimonies of her parents and friends - then followed it with optimistic coverage of the Foundation’s current work, to emphasise progress and drive action.
PRODUCTION
A compelling 9-minute documentary, shot in our own soundproof studio and complemented by archive footage, and built to be versionable - so that NARF could adapt it to future use cases.
Our deep research helped us clarify the crucial detail that hadn’t come through in contemporary coverage: that Natasha died because of a loophole in the law at the time, not her own mistake.
And working in our own production facility brought serious efficiencies. We used our Book The Look service to pre-approve interview set-ups and tones with NARF, and pass straight from shoot to post-production from one day to the next, saving huge amounts of time and money.
RESULTS
NARF won the vote and multiple years worth of funding. They said:
“CASA made us feel truly understood through their creative process. They were sensitive in their approach and accommodated to the intimacy of our dialogue… we’ve established not just a transactional relationship with them, but a valued partnership.”
Nadim Ednan-Laperouse, OBE