RH Studios | Growth Marketing
The Brief
The fitness world is overflowing with information and can sometimes be an intimidating environment to enter on your own. It’s hard to know where to start on your fitness journey.
With an established network of people in the area, RH Studios was steadily growing, but they wanted to elevate their social presence to help establish themselves as a serious competitor in the fitness industry.
The primary goal for RH Studios was to combat common barriers that prevent people from joining a gym. They wanted to create a welcoming environment for members and encourage them to step out of their comfort zones and try something new.
The Idea
To tackle this issue, we built a content strategy centred around creating a fresh and inviting social media presence that would drive traffic to their website to book classes. We filmed three months' worth of social media content during a dedicated shoot day to achieve this.
Customer Testimonials created relatable content by showcasing the local value and trust created from previously sceptical(?) members.
Coach Introductions gave potential members a preview of who would be leading the classes they attend and their backgrounds to make the experience less intimidating for beginners.
Class Promos provided tasters of what people can expect from a class at RH Studios. Creating intrigue but also exemplifying the welcoming atmosphere of each class.