STRATEGY - THE WHO, WHAT, WHERE, WHEN, AND WHY

APPROACH

At CASA, when we talk about video content strategy, we’re focused on content delivery and engagement—how your video content fits into your overall business plan.

Our goal is to understand where video fits within your existing framework and how it can be optimised to meet your specific objectives.

We begin by understanding how your current content strategy has been developed. What are the defined platforms and goals? How we tell your story will change depending on whether you want to increase brand awareness, drive sales, or engage specific communities.

We can work within your existing strategy or help you develop a robust plan tailored to fit your goals and audience.

We are also partnered with excellent specialist brand and platform strategists for businesses needing highly specialised advice, bringing them into the conversation as necessary to refine and strengthen your approach.