Wimbledon Brewery | Storytelling Socials
The Brief
While Wimbledon Brewery has a strong presence and familiarity within the local community, they wanted to expand their market reach and attract a wider audience that appreciates homegrown and ethically sourced products from other parts of London. They reached out to us to communicate their commitment to quality craftsmanship through social media.
The goal was to leverage that local familiarity and translate it into a broader audience base that appreciates premium, locally sourced drinks and create a strong connection between their audience and the brand.
The Idea
Focus on Wimbledon Brewery’s locally sourced ingredients to foster a sense of connection and exclusivity through engaging visuals and storytelling.
Recognising the importance of the local pride, we actively promoted Wimbledon Brewery as a local gem within the larger market. By reinforcing their local identity, the brand aimed to attract like-minded individuals who appreciate homegrown and ethically sourced products.
With this ethos in mind we created topical content around promoted drinks and local insight to further engage the audience via geo targeting and encourage people passing by to stop by for a pint